The Rolex GMT-Master II "Pepsi" is arguably one of the most iconic and sought-after watches ever produced. Its vibrant two-tone bezel, instantly recognizable red and blue Cerachrom insert, and robust functionality have cemented its place in horological history. The 2018 Baselworld unveiling of a new iteration, featuring significant upgrades, sent ripples of excitement through the watch collecting community, solidifying the Pepsi's legendary status and creating a renewed frenzy for this timeless classic. This article will delve into the details of the 2018 Rolex GMT-Master II Pepsi, exploring its features, its place within the broader GMT-Master lineage, and addressing frequently asked questions regarding its discontinuation, subsequent releases, current market value, and variations.
The 2018 Baselworld Debut and its Significance:
At Baselworld 2018, Rolex unveiled a new generation of the GMT-Master II, reviving the beloved "Pepsi" bezel after a long hiatus. The previous Pepsi GMT-Master II, featuring an aluminum bezel, had been discontinued years prior, leaving collectors yearning for its return. The 2018 model addressed many of the shortcomings of its predecessors, incorporating cutting-edge technology and design improvements that elevated the watch to a new level of excellence. This wasn't simply a re-release; it was a reimagining of a classic.
The most significant change was the introduction of the Cerachrom bezel insert. This ceramic bezel, a Rolex innovation, offered superior scratch resistance and color retention compared to the aluminum bezels of older models. The vibrant red and blue hues of the Pepsi bezel were now more vivid and durable, ensuring the watch's iconic appearance would remain pristine for years to come. This detail alone significantly contributed to the watch's immediate and enduring popularity.
Beyond the bezel, the 2018 model also incorporated Rolex's Calibre 3285 movement. This in-house movement boasted improved chronometric performance, increased power reserve, and enhanced shock resistance, solidifying the watch's reputation for reliability and precision. The updated movement, combined with the superior Cerachrom bezel, made the 2018 Pepsi a compelling proposition for both seasoned collectors and newcomers alike. The subtle design refinements, including updated bracelet construction and improved case finishing, further enhanced the overall aesthetic and wearability.
Rolex GMT Pepsi Discontinued?
No, the Rolex GMT-Master II Pepsi (ref. 126710BLRO) released in 2018 is not discontinued. However, it's crucial to understand the nature of Rolex's production and release cycles. Rolex doesn't announce discontinuations in advance, and models often remain in production for extended periods. However, due to high demand and limited production, waiting lists are common, and acquiring a new Pepsi directly from an authorized dealer can be challenging. This has inadvertently created a perception of discontinuation amongst some buyers.
Rolex GMT Pepsi 2020, Rolex GMT Pepsi for Sale, and Rolex Pepsi 2021 Price:
The 2018 Pepsi continued to be produced and sold throughout 2020 and 2021. Finding one for sale, however, often involves navigating the secondary market, where prices can significantly exceed the original retail price. The Rolex Pepsi 2021 price, and indeed its price across various years, varied substantially depending on the condition, box and papers included, and the seller's market positioning. The high demand and limited supply consistently drove prices upwards on the pre-owned market, making it a lucrative investment for some.
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